Findmykids data shows that location map activity among U.S. users increased sharply on Halloween 2025. At 7 PM, map opens were twice as high as on a typical October Friday. Unlike ordinary Friday evenings, when activity generally declined, Halloween map activity rose after 6 PM and remained elevated throughout the evening.<\/p>\n
Findmykids analyzed location map activity on October 31, 2025, and compared it with the average of four other Fridays that month.<\/p>\n
Before 4 PM, Halloween activity was broadly similar to an ordinary Friday. The difference became visible in the evening.<\/p>\n
At 6 PM, users opened the map 10,676 times<\/strong>, compared with 7,028 on a typical Friday \u2014 an increase of approximately 52%<\/strong>.<\/p>\n The highest activity occurred between 7 PM and 8 PM, when map opens reached 12,305 \u2014 a 100.3% increase<\/strong> over the usual Friday level.<\/p>\n The difference continued later in the evening. At 10 PM, Findmykids recorded 8,992 map opens, compared with 4,788 on an average Friday.<\/p>\n The increase was not limited to the total number of map opens.<\/p>\n At 7 PM, active users opened the map an average of 2.00 times per hour<\/strong> on Halloween, compared with 1.69 times<\/strong> on a typical October Friday.<\/p>\n This represents an 18.3% increase<\/strong> in map opens per active user.<\/p>\n The results show that Halloween was associated with both a higher overall volume of map activity and somewhat more frequent map use among active users.<\/p>\n Halloween 2025 showed a distinct pattern of family location map activity.<\/p>\n While map opens generally declined during ordinary Friday evenings, they increased after 6 PM on Halloween and remained substantially above the comparison baseline through 10 PM.<\/p>\n The timing is consistent with a holiday when children may spend more time outside, participate in trick-or-treating, or visit friends and neighbors.<\/p>\n However, the data does not establish why individual users opened the map or whether their children participated in Halloween activities.<\/p>\n The strongest conclusion is that Halloween evening was associated with substantially higher location map activity among the Findmykids users studied.<\/p>\n This research is based on aggregated Findmykids product analytics collected on October 31, 2025.<\/p>\n Findmykids is a family safety app that provides location-tracking tools to help parents stay informed about their children’s whereabouts.<\/p>\n The analysis included location map screen-opening events from users with U.S. IP addresses and U.S. time zones recorded in their profiles.<\/p>\n Halloween 2025 was compared with four other Fridays: October 3, 10, 17, and 24.<\/p>\n The comparison used average hourly activity across those four Fridays. All hours were analyzed in users’ local time.<\/p>\n The analysis examined:<\/p>\n Overall, Findmykids data shows that location map opens doubled at 7 PM on Halloween 2025 compared with typical October Fridays. The increase was part of a broader evening pattern, with map activity remaining substantially elevated for several hours.<\/p>\n For research inquiries, additional information about this study, or media requests, contact the Findmykids Research Team.<\/p>\nUsers Also Opened the Map More Frequently<\/h2>\n
What the Results Mean<\/h2>\n
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