Findmykids data shows that location map activity among U.S. users increased sharply on Halloween 2025. At 7 PM, map opens were twice as high as on a typical October Friday. Unlike ordinary Friday evenings, when activity generally declined, Halloween map activity rose after 6 PM and remained elevated throughout the evening.
- Published: October 2026
- Region: United States
- Population: Findmykids users with U.S. IP addresses and U.S. time zones in their profiles
- Data source: Findmykids aggregated product analytics
- Comparison: Halloween, October 31, 2025, vs. four other Fridays in October 2025
Key Findings
- +100.3% map opens at 7 PM. Findmykids recorded 12,305 location map opens on Halloween, compared with 6,144 on an average October Friday.
- +82.8% evening map activity. Between 6 PM and 11 PM, users opened the map 54,328 times on Halloween, compared with 29,722 on a typical Friday.
- 7 PM was the peak hour. Halloween activity increased after 6 PM, while map opens on ordinary October Fridays generally declined during the evening.
- +18.3% map opens per active user. At 7 PM, users opened the map an average of 2.00 times, compared with 1.69 times on a typical Friday.
Halloween Location Map Activity Peaked at 7 PM
Findmykids analyzed location map activity on October 31, 2025, and compared it with the average of four other Fridays that month.
Before 4 PM, Halloween activity was broadly similar to an ordinary Friday. The difference became visible in the evening.
At 6 PM, users opened the map 10,676 times, compared with 7,028 on a typical Friday — an increase of approximately 52%.
The highest activity occurred between 7 PM and 8 PM, when map opens reached 12,305 — a 100.3% increase over the usual Friday level.
The difference continued later in the evening. At 10 PM, Findmykids recorded 8,992 map opens, compared with 4,788 on an average Friday.
Users Also Opened the Map More Frequently
The increase was not limited to the total number of map opens.
At 7 PM, active users opened the map an average of 2.00 times per hour on Halloween, compared with 1.69 times on a typical October Friday.
This represents an 18.3% increase in map opens per active user.
The results show that Halloween was associated with both a higher overall volume of map activity and somewhat more frequent map use among active users.
What the Results Mean
Halloween 2025 showed a distinct pattern of family location map activity.
While map opens generally declined during ordinary Friday evenings, they increased after 6 PM on Halloween and remained substantially above the comparison baseline through 10 PM.
The timing is consistent with a holiday when children may spend more time outside, participate in trick-or-treating, or visit friends and neighbors.
However, the data does not establish why individual users opened the map or whether their children participated in Halloween activities.
The strongest conclusion is that Halloween evening was associated with substantially higher location map activity among the Findmykids users studied.
Methodology
This research is based on aggregated Findmykids product analytics collected on October 31, 2025.
Findmykids is a family safety app that provides location-tracking tools to help parents stay informed about their children’s whereabouts.
Population
The analysis included location map screen-opening events from users with U.S. IP addresses and U.S. time zones recorded in their profiles.
Comparison Design
Halloween 2025 was compared with four other Fridays: October 3, 10, 17, and 24.
The comparison used average hourly activity across those four Fridays. All hours were analyzed in users’ local time.
Measures
The analysis examined:
- Total location map screen opens per hour.
- Average map opens per active user per hour.
Limitations
- Map opens do not necessarily represent confirmed checks of a child’s location.
- The data does not identify why users opened the map.
- The analysis does not establish whether children were trick-or-treating.
- The findings cannot be generalized to all U.S. parents.
- The results describe Halloween 2025 and do not predict activity in 2026.
Overall, Findmykids data shows that location map opens doubled at 7 PM on Halloween 2025 compared with typical October Fridays. The increase was part of a broader evening pattern, with map activity remaining substantially elevated for several hours.
Need More Data?
For research inquiries, additional information about this study, or media requests, contact the Findmykids Research Team.
